QR code: Call-To-Action (CTA)

Did you know… An engaging and relevant text- or icon-based Call-To-Action (CTA) can increase scan rates up to 10x!

Overview

• Placement: Position the CTA near the QR code to encourage scanning.

• Text-based CTAs:

  • Examples:

    • “Scan for info”

    • “Learn more”

    • “Scan me”

  • Good option for:

    • Single-language artwork

    • Artwork with sufficient space

• Icon-based CTAs:

  • Good option for:

    • Multi-lingual artwork

    • Artwork with limited space

Examples

Text-based

Icon-based