---
title: "QR code: Call-To-Action (CTA)"
description: "Learn how to activate your QR codes to increase scan rates"
url: https://help.info.link/en/articles/10-qr-code-call-to-action-cta
collection: "QR Code & Physical Label"
updated: 2026-05-15
language: en
---

# QR code: Call-To-Action (CTA)

Learn how to activate your QR codes to increase scan rates

> **Info:** **Did you know…** An engaging and relevant text- or icon-based Call-To-Action (CTA) can increase scan rates up to 10x!

## Overview

-   **Placement:** Position the CTA near the QR code to encourage scanning.
    
-   **Text-based CTAs**:
    
    -   Examples:
        
        -   “Scan for info”
            
        -   “Learn more”
            
        -   “Scan me”
            
    -   Good option for:
        
        -   Single-language artwork
            
        -   Artwork with sufficient space
            
-   **Icon-based CTAs**:
    
    -   Good option for:
        
        -   Multi-lingual artwork
            
        -   Artwork with limited space
            

## Examples

### Text-based

![](https://staticfiles.gleap.io/ghelparticle/eYiCUYFuvDV3l29w155qhRSRzTHLVwxTT9FEUP1Ja6CyXPdnthBo0Lx6pMNqgdZCL4fFzOSQMJQ.jpg)

### Icon-based

![](https://staticfiles.gleap.io/ghelparticle/uXG5hvd1tTqQSHw7iQHMZsLIDIPdGQWQ3WlcxCZe2c4ybsMYV7mAJwAYEQx1KZdLoKI9rwMxKZP.jpg)

![](https://staticfiles.gleap.io/ghelparticle/DMPUt3VnftVogHR54KHnfv0wIJQvPeNKtcjS69cbirfTFbdPeCtkFBgpw9fbak5mBTS4OLcgRzN.jpg)

![](https://staticfiles.gleap.io/ghelparticle/hEiuBSjuOdiYbmF4AFhioX9vzXnF6NC2LJeeUDYRSxuvVrV4MNE8ImO76BGWx0uZXVrfS7ckSg9.jpg)