---
title: "Info Box: Transparent & Compliant"
description: "Learn how to create an effective and compliant \"info box\" as a gateway to the digital label"
url: https://help.info.link/en/articles/11-info-box-transparent-and-compliant
collection: "QR Code & Physical Label"
updated: 2026-05-15
language: en
---

# Info Box: Transparent & Compliant

Learn how to create an effective and compliant "info box" as a gateway to the digital label

> **Info:** **Pro tip:** An “info box” allows grouping all compliance-relevant information (green claim specifications, recycling info, etc.) in one place. This increases transparency, consumer engagement, and neatly connects via QR code to a digital label with more information.

## EU Empowering Consumers Directive (EU EmpCo)

> **Info:** **Did you know…** An info box is ideal for green claim specifications and other related information such as recycling instructions. An integrated QR code makes it easy for consumers (and regulators) to access further information, e.g. evidence or third party certifications.

The 🇪🇺 **EU Directive on Empowering Consumers for the Green Transition (ECGT)** states:

_“\[…\] prohibit making generic environmental claims without recognised excellent environmental performance which is relevant to the claim. \[…\] Such generic environmental claims should be prohibited whenever there is_ **_no excellent environmental performance demonstrated_** _or whenever the_ **_specification of the claim_** _is not provided in_ **_clear and prominent terms_** _on the_ **_same medium_**_, such as the same advertising spot, product’s packaging or online selling interface.”_

**This means the following:**

1.  Otherwise generic Green Claims must be explained to be compliant
    
2.  The explanation must be simple and understood by the target audience (usually the general public)
    
3.  The _explanation_ must be on the same medium as the green claim (e.g. packaging, or TV spot, radio ad, etc.)
    
4.  Further _evidence_ and _verifications_ should be linked via QR code and short link
    

Note how in the illustrative examples below, the “info i” badge is used to mark the content boxes (e.g. in the top left corner). **This same “info i” badge should be placed next to any green claim that appears on the packaging, so that consumers can be visually guided to the explanation (like a type of asterisk).**

## Examples

### Info box with functional & green claim specifications

-   In this example, the brand distinguished between functional claim specifications (top box) and green claim specifications (middle box) to maximise compliance.
    
-   The info box was linked from the front of the packaging via a “info” icon, which is understood internationally.
    
-   The QR code is activated with a clear [call-to-action](https://help.info.link/en/articles/10-qr-code-call-to-action-cta.md)
    

![](https://staticfiles.gleap.io/ghelparticle/Rx8EN4DZg99nXQmKezGcLEecu2slBqknY8ED1ziZh9paaFwNEV8i5JozdF6w7Q8tXdXIQQQnJL6.jpg)

### Info box with multiple green claim specifications & recycling info

-   In this example, the brand specified two green claims in multiple languages
    
-   In addition, they included recycling information
    
-   The QR code is activated with a clear [call-to-action](https://help.info.link/en/articles/10-qr-code-call-to-action-cta.md)
    

![](https://staticfiles.gleap.io/ghelparticle/hRzX0IJO19f4apjwCzXLHoPFS7eLRFgVAisU6tFczPsdHwgZDMyHTSpo44p3ViEubYamCQPwz9M.jpg)

![](https://staticfiles.gleap.io/gattachments/RZzIl4H7xsYes4f9N4avmenJDUsw2PepgU2Ovzv9cBeR3UGvEFUyNiNGL5dnhZxNYludZ0L4jdQ.jpg)

### Icon-only info box without green claims

-   In this example, no green claims are specified (but specifications could of course be added)
    
-   The info box only uses icons, which communicates to an international audience and saves space
    
-   Language codes (e.g. DE, EN, …) indicate to consumers that translations are available behind the QR code on the digital label
    

![](https://staticfiles.gleap.io/ghelparticle/PGbP2Ok13M0i8vWxYUEiRP4izO3PxThY29YHpLBhiawTCY574QWND2WK7rpJ5s0HALJXvyXjHni.jpg)