---
title: "Creating your first Digital Label"
description: "Learn how to create a new Product or Media"
url: https://help.info.link/en/articles/3-creating-your-first-digital-label
collection: "Basics"
updated: 2026-07-15
language: en
---

# Creating your first Digital Label

Learn how to create a new Product or Media

## Getting started

To create your first digital label in **info.link**, you typically begin by adding a new **Product**. A Product is a Page linked to a product’s unique EAN/GTIN number. This number ensures that the digital label is compliant with GS1 Digital Link standards.

You can also create a **Media** (e.g. a print advert without a EAN number), which works in a similar fashion.

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## Step 1 – Open the Library

1.  Click the **Create** button at the top of the page.
    
2.  The **Library** opens. Here, you’ll find all the items you can create in info.link, e.g.:
    
    -   Products
        
    -   Media
        
    -   Templates
        
    -   Modules
        

At the top of the Library, you can also filter or search for specific items.

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## Step 2 – Select a Product

1.  Click on the **Product card** in the Library.
    
2.  A dialog opens, explaining what a Product is.
    
3.  In the top-right corner of the dialog, click **Create** to continue.
    

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## Step 3 – Enter product details

A new dialog will guide you through entering key information:

-   **EAN / GTIN number**
    
    -   Enter a **14-digit EAN/GTIN** (the new GS1 Digtial Link is based on the EAN-14 standard).
        
    -   If you only have …
        
        -   a **13-digit EAN,** please manually **add one zero “0”** at the beginning to create a 14-digit EAN/GTIN.
            
        -   a **12-digit EAN,** please manually **add two zeros “00”** at the beginning to create a 14-digit EAN/GTIN.
            
    -   info.link checks the number against the **Verified by GS1** service:
        
        -   If the GTIN is found, you know it’s registered. This may also automatically extract the title found in GS1’s database.
            
        -   If not, you can still create the Product. This check is only for guidance – e.g. to highlight that you may have mistyped the GTIN.
            
-   **Product title**
    
    -   This is the name shown at the top of the digital label.
        
    -   Use the exact product name as printed on the packaging.
        
-   **_Optional_: Select a Template**
    
    -   If a relevant Template already exists, you can assign it now.
        
    -   This speeds up setup, as the Product Page will immediately inherit the Template’s layout and Modules.
        

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## Step 4 – Create the Product

When you’re ready:

1.  Review the details you entered.
    
2.  Click **Create Product** in the bottom-right corner of the dialog.
    

info.link will then generate the Product Page, which you can start editing right away.

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## Next steps

From here, you can:

-   Add or adjust **Modules** to customize your Product Page.
    
-   Assign or update a **Template** if you didn’t select one during creation.
    
-   Download the automatically generated **GS1 Digital Link QR code** for your packaging artwork.